Gree is celebrating its 30th Anniversary

Gree is celebrating its 30th Anniversary, let's travel back in time to witness the importance moments of its success.

At the beginning of foundation, Gree particularly focused on continuous upgrading of product quality and put forward a slogan of "Gree Creates Much Sales Chances". With superior product quality and turbo cooling characteristic, Gree was favored by consumers, standing out from domestic air conditioning market.

(Picture: Gree street ad in 1992)

In the middle of the 1990s, Gree set out to make its brand a synonym of high quality and reliability at its preliminary stage of brand building. Under the slogan of "Making Better Air Conditioners" and "Gree for High Quality", a large number of products with exceptional quality were launched into the market. Gree thereby gained the unanimous recognition of consumers and successfully built a high-quality brand image of "Better Air Conditioners”.

(Picture: Gree exhibition in 1996)

Based on independent innovation, Gree continuously mastered the core technologies of various products under the slogan of "Gree, the Master of Core Technologies"

(Picture: Dong Mingzhu and the first High-efficiency Centrifugal Chiller in 2009)

During the course of brand building, Gree also put a high value on social responsibility, which has expanded the connotation of quality. In order to promote the image of China manufacturing, protect the global environment and create a comfortable living space, Gree proposed the impressive slogan "For the Clearer Sky and Greener Earth".

(Picture: the launch of Photovoltaic Direct-driven Inverter Centrifugal Chiller in 2013)

Gree has a lofty ambition to rebuild the image of "Made in China" and promote Chinese self-developed brands to go global genuinely. Its target is never limited to the expansion of overseas market, but more importantly lies in leading "Made in China" worldwide with superior product quality and high-end technologies. Finally, Gree has achieved the goal of going global and enabled its technologies and products to serve the world.

(Picture: Dong Mingzhu attended the GREE, KINGHOME and TOSOT new product launch)